Marketing Manager – North America

June 17, 2025

Job Type: Full-Time - On-Site

Job Overview 

We are seeking a dynamic and results-driven Marketing Manager – North America to develop and execute region-specific marketing strategies that drive brand awareness, lead generation, and customer engagement across the U.S. and Canada. This role is ideal for a self-starter who understands the AECO ecosystem and can tailor go-to-market initiatives that resonate with architects, engineers, contractors, and developers. 

Key Responsibilities 

  • Develop and execute comprehensive marketing plans and campaigns tailored to the North American BIM and AECO market. 
  • Drive demand generation through integrated programs including digital marketing, events, webinars, email campaigns, and account-based marketing (ABM). 
  • Manage the North America marketing budget and ensure ROI tracking and reporting for all initiatives. 
  • Collaborate with the sales team to support pipeline growth and align marketing efforts with regional sales objectives. 
  • Localize global content and create region-specific marketing assets such as case studies, whitepapers, brochures, and video content. 
  • Identify and manage strategic partnerships and industry events to boost regional visibility. 
  • Conduct market research to understand customer needs, industry trends, and competitive positioning. 
  • Track KPIs and prepare monthly/quarterly reports for senior leadership. 
  • Oversee local PR efforts and media relationships in North America. 
  • Coordinate with global product marketing and corporate communications teams to ensure brand consistency. 

Required Skills & Qualifications 

  • Bachelor's degree in marketing, Business, Communications, or a related field (MBA preferred). 
  • 6 to 10 years of marketing experience, preferably in the BIM, AEC, or construction technology sectors. 
  • Proven track record of driving lead generation and executing successful marketing campaigns in North America. 
  • Deep understanding of the AEC buyer journey and BIM workflows. 
  • Strong analytical, organizational, and project management skills. 
  • Excellent written and verbal communication abilities. 
  • Experience with marketing automation platforms (e.g., HubSpot, Market) and CRM tools (e.g., Salesforce). 
  • Ability to work independently and collaboratively in a global, fast-paced environment.

Benefits: 

  • Competitive base salary with a lucrative commission structure. 
  • Health, dental, and vision insurance. 
  • 401(k) with company match. 
  • Professional development and training opportunities. 
  • Paid time off and flexible work arrangements. 
  • Auto insurance for work-based travel.