Las Vegas Convention Center REASONS TO ATTEND: Unlimited Opportunities: All roads to new markets, more customers and increased sales lead straight to the World of Concrete. Make growing your business your top priority with WOC’s cost-effective, brand-building exposure to key professionals from across all industry segments of commercial construction including: Concrete Construction; Masonry Construction; Material Handling; Concrete Production; Repair & Demolition; Concrete Surfaces & Decorative; and Information Technology. Targeted Exposure: WOC will once again feature special product and action areas, including The Producer Center, a marketplace of materials, equipment, demos, and seminars for concrete producers; Material Handling, offering trucks, excavators and more for material delivery, distribution, concrete placement, and earth moving; Concrete Repair & Demolition, housing a display of surface preparation equipment, scarifying, grinding, sawing equipment, and other demolition products; World of Masonry, showcasing products, tools, information, and technology for masonry professionals; Technology for Construction, featuring the newest products and tools for the commercial construction industry from top information technology and systems providers; and Concrete Surfaces & Decorative showcasing the popularity of decorative concrete for both commercial and residential applications. NEW for 2016, WOC will launch a new area on the show floor for precast concrete, highlighting the latest products and technologies in the precast/prestressed sector. Elevate Your Brand: When it comes to bringing buyers and sellers together in a focused, efficient and highly cost-effective business environment, no other marketing strategy has a better ROI than a trade show. According to the Center for Exhibition Industry Research (CEIR – www.ceir.org), it costs nearly twice as much closing a deal from a personal sales call than closing an exhibition lead. Exceptional Exhibitor Support: World of Concrete delivers all you need to succeed with aggressive marketing tools and exhibitor support second to none. World of Concrete’s yearly campaign features include multi-tiered direct mail; 3 million page views per year on the WOC website, including 10,000 international page views monthly; print & digital exposure to world markets; cooperative marketing with leading trade associations; and broadcast emails and digital advertising.