Content Writer

Experience: 2-4 Years
Location: Durgapur, West Bengal (Full-time On-site)
Job Description:

• This is a hands-on execution role that turns strategy into action—coordinating campaigns, creating 
  content, and amplifying Pinnacle’s story across global markets.
• The ideal candidate is a strong writer and storyteller, confident in managing stakeholders in a fast-paced, matrixed environment.
• The role is critical to delivering Pinnacle’s global marketing plan, keeping campaigns on track, sustaining always-on content, and ensuring a consistent narrative across lifecycle solutions, complexity, and people.
• We’re seeking a creative writer to produce engaging, SEO-friendly technical content for print and digital platforms, working closely with SMEs to simplify complex topics and strengthen web and social presence.
• Familiarity with Surfer SEO or similar tools is a plus. If you’re deadline-driven, creative, and enjoy technical challenges, Pinnacle would love to hear from you.
  
  Duties & Responsibilities:
  • Create original, high-quality technical content (no AI dependency)
  • Research, analyze, and translate complex technical information into clear content.
  • Develop content for websites, blogs, videos, brochures, newsletters, white papers, case studies, press releases, and social media.
  • Write SEO-optimized marketing content to promote services and build brand awareness.
  • Update and maintain website content.
  • Collaborate with Design and Digital Marketing teams on campaigns and events.
  • Support global marketing initiatives and campaign strategies.
  • Manage social media content, publishing, engagement, and analytics.
  • Curate and repurpose content for LinkedIn and internal platforms.
  • Track industry trends, competitors, and thought leadership.
  • Support marketing deliverables for events and campaigns.
  
  Technical Writing Skills:
  • Strong experience in technical content writing.
  • Ability to simplify complex concepts for technical and non-technical audiences.
  • Adapt writing style across formats and target audiences.
  • Excellent command of English grammar.
  • Ability to produce SEO-compliant content without AI tools.
  
  SEO Expertise:
  • Strong understanding of SEO best practices.
  • Experience with keyword research, on-page optimization, titles, and meta descriptions
  • Familiarity with SEO tools (Google Search Console, SEMrush, Ahrefs – preferred).
  • Knowledge of technical SEO is a plus.
  
  Content Planning & Collaboration:
  • Experience with content calendars and planning.
  • Strong research and information-gathering skills.
  • Proven collaboration with internal teams and SMEs.
  • Confident stakeholder management.
  
  Additional Skills:
  • Experience with Surfer SEO or similar tools (preferred).
  • Working knowledge of CMS platforms like WordPress (preferred).
  • Proficient in MS Office.
  • Strong attention to detail and deadline management.
  • Ability to manage multiple projects independently.
  • Excellent communication, analytical, and problem-solving skills.